How much do you know about online marketing? Of that knowledge, how much applies to Facebook? Are you more of a traditional marketer who needs to upgrade his knowledge? Whether you’re a marketing pro or a novice, the tips here are going to help you out in your marketing campaigns.
Talk to your fans. If a person takes time to post on your page, make a note of what they said. The public has often provided marketing inspiration to numerous businesses. Your fans are the reason for your success, so never make the mistake of ignoring them.
Think of Facebook as a way to share content. Facebook is not only about socializing; it’s a major source of content. Use it in this way. Post real blog posts to promote your posts from other media channels to your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
You can improve the value of your Facebook page by changing the tabs to suit your business. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, use a custom tab for any contests you might run.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Be very carefully about the updates you post. Updates with valuable content will prevent your subscribers from drifting away.. Your updates need to be useful, entertaining or educational. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers often come and go at random and will not be following posts. Use Facebook advertisements as an alternative in such cases.
Everything you put up on Facebook needs to have value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t do a hard sell though.
Social Media
Do not assume that Facebook is your best option for social media marketing. While Facebook is wildly popular, each demographic has its preferred social site. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.
Create a special group that is only for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. You’ll build a personal relationship with your fans this way.
It may be tough starting out in Facebook marketing. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. When they like your brand, you’ll find it easy to provide them with frequent updates.
Always look for new ways to learn about using Facebook, and leadership opportunities. Facebook can help you build your authority online in your niche. Look for any and every opportunity to address questions and concerns. This is a good way to meet new people and grow your fan base.
Keep your subscribers informed of what is going on in your company. This isn’t the same as posting five times daily, but do regular updates. If your content is interesting, they’ll continue to read it.
As you can see, the benefits of marketing through Facebook can be immense. These tips can help sharpen your skills with Facebook marketing. Use this advice to improve your marketing campaign today.