You probably have many relatives on Facebook. Maybe your parents or grandparents even have a Facebook page. Are your customers there too? If they are, Facebook marketing may be what you need to take your business to the next level.
Make sure you talk to your fans regularly in order to find out what they want from your business. Be aware of whatever people post on your page. You can gain valuable ideas from these posts. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Consider holding online contests as a means of your Facebook marketing plan. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Just be sure you actually follow through or your business will not be trusted.
Try to use Facebook ads. This adds an extra value to your efforts. Ads can reach further into your target market and draw customers to your page. These ads are not expensive and can quickly increase your followers and your sales.
Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and then turn change the status to “Promoted Post”. If the offer is extra special, you can promote it to people that aren’t fans as well.
Make sure that you stay active answering the questions on your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Never hesitate to share links to the site if there is an article that is on point in answering their question.
If you want to target a custom audience, you can do that. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Chose what you share as an update carefully. If you don’t share content that has value, you won’t keep fans very long. Your updates need to be useful, entertaining or educational. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Random customers have no incentive to keep up with your posts. Try making your ads on Facebook.
Immediately answer any questions and comments that your followers post on your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.
Be sure your postings are valuable and relevant. Basically, your readers should gain something out of every single one of your Facebook posts. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
Hiding content from non-fans is a great way to turn visitors into followers. Having hidden content will make it so those who are interested will have to become a fan. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Develop discussions on your page to increase exposure. Customers like to feel they are being heard. There’s no better way than to get your community involved in making decisions for your company. You may also want to ask what they want to know more about.
Use your own experiences on Facebook to help you determine what your customers want. Use common sense and these tips to come up with an amazing Facebook marketing plan. The more you spend on it, the more you will make.