Facebook is addiction that many people across the world have. This means that it’s a great place to reach out to a lot of people when you need to market something. If you want to learn more, the following can help.
Reply to followers when they write something on your wall. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply right away, particularly if the posting included a complaint or customer service request.
Make sure to respond to all comments and inquiries sent to your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. You can share the link to an article if it is going to answer any questions they might have.
You must not forget your current customer base. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. Communication leads to a great relationship with your customers.
Consider buying some Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You can also set a budget for yourself so that you spend as little or as much as you can afford. There are no long-term commitments. You can stop your ad whenever you want.
An effective marketing strategy is to offer a giveaway. Offer a contest or a giveaway to your current customers. This doesn’t cost much and has the potential to build a significant following for your brand.
Targeted Facebook Ads
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Invest in targeted Facebook ads instead.
If someone takes the time to comment on your wall, give them the courtesy of a response. This will show that you care about what they have to say. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
It is sometimes difficult to begin using Facebook as a marketing tool. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.
Personalize your brand so that it is memorable. If people find your information to be bland, they will think that about your business. Show some personality, but stay professional.
Always know the reason why you’re using Facebook. Don’t just use a Facebook page because everyone else is doing it. Do you want to speak with your customers? Or are you using it to have other speak with you? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.
Do not share Facebook updates too frequently. That allows you to send direct messages to everyone that follows you. However, you need to only use this when you have something important to share like if there was an emergency. It’s not intended to spam your fans!
As discussed, people from all demographics and backgrounds are on Facebook. Therefore, marketing on Facebook can be very powerful. Apply what you’ve just learned, and see where that takes you.