Facebook has millions of users. You are quite likely a member yourself. If you are a business owner, Facebook can expand your customer base. This article provides some tips about how to market your business using Facebook.
Keep your Facebook page from becoming covered with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Any page administrator can input keywords in this particular tool which are then automatically filtered out.
Use Facebook Offers to promote your special deals. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it is a really good offer, you can even promote it to non-fans.
If someone takes the time to comment on your wall, give them the courtesy of a response. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. It’s like a phone call: you would never leave it at a message left on your machine, would you?
When marketing through Facebook, the goal is to increase your sales. Setting monthly goals will help you do this. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. You should think about changing your strategy if you do not see an increase in your business.
If updates are not relevant to your business, do not share them. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Stick to your personal profile for these sorts of discussions.
Ask your fans to get involved in various decisions related to your company or brand. You make people feel important when you keep them involved. It’s a wise choice to have your community involved in your basic decisions. For example, if you blog, ask readers to suggest post topics.
When you use Facebook as a marketing tool, you might get off to a bumpy start. A good way to begin is by adding Facebook buttons to your own sites. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. Facebook allows you to easily connect with your fans.
Respond to the questions and comments on your Facebook page. The same goes for messages you get in your inbox. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
The design of your Facebook page should be similar to your website’s design. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. Visual cues make branding easy. Making it different can confuse loyal customers.
Be careful about how often you use Facebook Update. It can be used to send a direct message to those following your page. Only use it for very important events and news like an emergency, etc. This shouldn’t be used as a promotional tool but rather to keep subscribers informed.
On your page in Facebook, make up a contest that will spark interest amongst your visitors. For instance, have customers post pictures using your products. When the contest is over, choose a winner.
Event sharing is a great feature of Facebook. One example would be to create buzz with your followers by sharing an event about a trade show you are attending. This is an excellent tool for reminding your customers of the event.
After reading this article you should have a better idea of how to harness the power of Facebook marketing. Using these tips will make marketing successful and easy. Begin today so that you can be shocked at your success!