Facebook is a great place to market your business. Instead of ignoring its ability to help you with your marketing, investigate your options. The following tips will help you get a jump on marketing with Facebook.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer prizes or special deals to those who like your page. Always award the prize though; you don’t want to be viewed as dishonest.
While you want your personality to show, you must keep things professional when making Facebook posts. You can be a bit relaxed but make sure you are still professional. This will help to increase the credibility of your page.
All content that you post online should be linked from the Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Facebook Ads
Facebook ads are a great place to start. Regular posting, while valuable and beneficial, only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They aren’t pricey and they can help.
Consider Facebook as one way to share information. Facebook is useful for more than chatting with your friends. Think of it as such. Create informational posts and videos to post on your Facebook page. Traffic volume to Facebook pages tend to be quite high!
Promote a contest using Facebook Offers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it is a really good offer, you can even promote it to non-fans.
Always answer all the questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If you have a page on your site that holds the information they need, share the link with them.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Always answer comments and posts that show up on your Wall. If somebody tries to engage with your company, you owe it to them to respond. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Offer an easy way for your followers to sign-up for contests. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You could have a contest, or just give away a freebie.
You should spend real time and energy on your Facebook marketing. Facebook is a valuable way to reach potential customers and deserves to be taken seriously. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. Make sure you use the correct resources so that you get what you need out of it.
It may be tough starting out in Facebook marketing. The first step is usually to add Facebook buttons and links on your site. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.
Facebook Marketing
Even though it’s fairly new, Facebook marketing has massive potential. Don’t overlook this opportunity, make the most out of it. Read on and learn how Facebook marketing can benefit your business.