You probably have quite a few family members on Facebook. Maybe your parents or grandparents even have a Facebook page. That said, are your customers on Facebook? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
Your current customers need to be your main focus. There are people that just want likes and then they forget about existing fans. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Be selective when it comes to posting updates. If your updates have no value, your subscribers will lose interest fast. Make sure your updates are helpful, educational or entertaining. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Provide sign-up forms on your page. You can even use a promotion or giveaway as incentive to garner new followers. Also, you can hold contests where you give away free things.
Think about setting up a group on Facebook. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You may inform you audience about deals and give them other relevant information. This is a good way to become acquainted with your customers.
Sometimes you have to spend time and money to make money, and this is true of Facebook. Marketing on Facebook takes real effort, but it can be a big deal. If you are about to utilize somebody who already has too much work to do, your results will never be as great as you would like. Put some real resources behind your efforts if you want to get a lot out of everything.
You should definitely focus on finding a personality for your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Show some personality, but stay professional.
Make a serious effort to keep the audience updated via your Facebook page. Opt for quality posts over quantity. Be sure you have updates that are comprised of quality content that is actually helpful to readers.
Don’t turn off the option that lets others post whatever they want to your page. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
Define why you need a Facebook page. Don’t have a Facebook page just for the sake of having one. Did you create your page as a way to engage customers? Or do you have it for them to stay in touch with you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
Users should be encouraged to interact with the other fans as well as you. Conversations on your post should be allowed. Deleting the post or keeping people on topic might offend certain people. The main reason you should ever get involved is when the thread is becoming offensive or racist.
Get people interested in your business by creating contests through Facebook. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page. Give a prize to the most appealing or creative entry in the contest.
You need to remember that just because there are a lot of people that like your page does not mean you will win. You need to gear your marketing efforts towards people who are actually going to purchase your goods and/or services. The key barometer of your campaign’s success is that all-important conversion rate.
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Use common sense and these tips to come up with an amazing Facebook marketing plan. The more you work it, the greater your return will be.