It is very likely that most of your family is on Facebook. Chances are your parents or even your grandparents are on Facebook as well. Are your customers there too? If they are, marketing here is a must, and this article will show you how.
Try a giveaway as a way to boost your Facebook marketing. Offer these free items to those who subscribe to your page. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Be sure that all of your online content is linked to and from Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Use Facebook Offers to promote your special deals. All that needs to be done is you should get the offer set up and use the Promoted Post option. Depending on the offer, you may even want to promote it to people who aren’t followers.
With custom audiences, you can target your ads more effectively. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
You may want to buy an advertisement on Facebook. You are able to customize your ad so that only one gender or a certain age group can see it. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. You can end the campaign whenever you like.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting on Facebook pages that are not your own can get you a lot of attention. Make sure it’s the kind of attention you want. Post on other pages if you have relevant or interesting information to add. You don’t ever want to be guilty of spamming.
Free giveaways are some of the best tactics for your marketing plan. Offer a free gift to people who opt in to your newsletter or like your social media pages. This doesn’t cost much and has the potential to build a significant following for your brand.
Think through your updates before you post them. Your followers will lose interest quickly if the content in your updates routinely has no value. Give them information they want, like how-tos or humorous posts. Providing your audience with good updates can help with your success.
Give someone something valuable if they “like” your page. New likes have the opportunity to draw a lot of attention to your page. Giving a gift in return is good marketing. It could be a sweepstakes of some kind or a free sample. If you offer something they want, they will likely click the button.
More than likely you use Facebook, so you know pretty much what a potential customer will see. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. The more work you put into it, the more profits you’ll earn.