Do you want to cream the competition? Are they using Facebook and you want to do so too? Would you like to have a Facebook campaign that beats them cold? This will take determination and education, so this article will help you with the latter.
Communicate with fans on a regular basis. Be aware of whatever people post on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Facebook Ads
Try your hand at Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. To get real reach into your channel, you are going to want to purchase some Facebook ads. These ads are not expensive and can quickly increase your followers and your sales.
Do not let SPAM overrun your Facebook page. There are built-in filters that can help you monitor your page. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Your current customers need to be your main focus. In the rush to get new customers, many companies inadvertently take their old customers for granted. You have to respect your audience if you want to be successful with Facebook marketing. This is very rewarding, so don’t neglect your fan base.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use Facebook advertisements as an alternative in such cases.
The idea of marketing on Facebook is to get more business for your company. Thus, you should set incremental monetary goals for your company. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. Look at your results and make tweaks to your strategy if you do not make what you expect.
Make sure any posts you list have value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
One way to entice people to follow you is to only show content to those who are following you. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Seek out leadership opportunities on Facebook. Facebook is great for demonstrating your ability to be a niche leader. Use every chance you have to provide answers to questions and comment on your topic. This gets your brand out to more people, which means more fans for you.
Determine why you are creating a Facebook page in the first place. Don’t have a Facebook page just for the sake of having one. Do you want to talk to your customers through it? Or, do you want them to have a forum with which to contact you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
Now that you have all this valuable knowledge at your disposal, there is no real reason why your Facebook campaigns can’t be better than those of your competitors. You can share your success with the world. Use the above advice to reach more customers than ever.