Millions of people use Facebook. You’re likely one of those people. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. This advice will help you with Facebook marketing.
You can quickly expand your viewers on Facebook by holding a competition. Offers can include discounts and prizes for users “liking” your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Make sure that all content you publish online is at least linked to from your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Facebook Ads
Facebook ads are a great place to start. Posting on your page only goes so far. To attain more reach into your market, you should try purchasing Facebook ads. They cost very little and can have a big impact.
Facebook needs to be thought of as a place to share with people. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Use it in that way for your brand. Cross promote information between your official website, blog and Facebook. Traffic volume to Facebook pages tend to be quite high!
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. This organizes your information and keeps your site professional. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Try buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You can control the budget, and the amount of effort put into it is completely up to you. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You can quit posting your ad at any time.
Make sure that you focus on quality when updating your page. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. They want to read something interesting or that entertains them. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Ask for fan input. Those that offer suggestions will feel important and a part of your team. You can tap into this by having your community help you with some decisions. You may also want to ask what they want to know more about.
Always make sure to allow comments on your Facebook pages. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
Run contests on occasion in order to get lots of “likes.” You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
Given your new understanding of the information above, you should be ready to launch a Facebook campaign of your own. When you put these tips into practice, you’re going to discover that it’s easier than you thought and works better than you would have realized. Start now, and get ready to take your business to the next level.