Do you understand Internet marketing? Does what you do know apply to Facebook marketing? Maybe you’ve come from the print or broadcast advertising world and don’t know much about online marketing methods. No matter your level of expertise, the tips in this article can help you.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Try using Facebook ads in your marketing tactics. Regular posting, while valuable and beneficial, only goes so far. To extend your reach, use ads to reach outside your normal followers. These ads are not expensive and can quickly increase your followers and your sales.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. High quality pictures and appealing colors are essential. People on Facebook often like these types of pages instead of plain pages.
Keep your Facebook page from becoming covered with spam. Sites that are riddled with spam can end up turning potential customers off. If you have different page administrators, they can help you with this.
A page is great, but a group might be a better idea. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can also use a group and a page to give updates and allow users to share content.
Do not forget your existing audience. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. For powerful Facebook marketing, you need an audience that feels respected. This can help your brand earn real engagement, so do not forget about your champions!
You need to know when you should post about your products on your page. This can really help you to gain exposure. However, it needs to be the type of attention you need. You always want to keep your posting professional and a reflection of your business. Don’t resort to spam.
Try offering exclusives when people “like” your page. These “likes” can bring new attention to the Facebook page. Think about giving folks something unique and free if they give your page a “like.” You could give it out to everyone or just have one winner. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Take time to answer questions and respond to comments posted on your wall. They’re taking the time to contact you, so the least you can do is reply. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
A group is a great idea for a company. This should be a place for customers to get answers to their questions as well as chat among themselves. Also, you can use this as a platform for revealing deals. This is great for you to get to know your customers.
It could be difficult to get started with Facebook marketing. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. When someone starts following you on Facebook, they will know more about your business.
These tips have just given you an advantage over your competitors. Use what you learned here. Begin to plan a campaign now, and put these tips to good use.