There are many ways your business can use Facebook to connect with its fans. People love to use social media sites to communicate, so they are rapidly growing. Use the power of Facebook to target potential customers and promote your business’ products.
If you’re marketing your business on Facebook, you should be professional about it at all times. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you keep it professional, you will gain the respect and trust of your clientele.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply back, particularly if it is a complaint or someone who needs service immediately.
Be sure that all of your online content is linked to and from Facebook. Set up your blog so that new posts are automatically linked on Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Think of it in this manner. Create informational posts and videos to post on your Facebook page. It brings plenty of traffic for your business.
Custom tabs can help you get more accomplished on your Facebook page. Tabs will give you the opportunity to organize information on your page. For example, if you are holding a contest, you can include a tab for the contest information.
Free giveaways are some of the best tactics for your marketing plan. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. This doesn’t cost much and has the potential to build a significant following for your brand.
Provide sign-up forms on your page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. You can hold a contest or a spot for them to put their information in.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. People will want to get to that information, so they will click Like. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.
It is important to get input from your fans. People like to get involved. Give your followers the power to make some simple decisions. Ask them what sort of topics they would like to read about on your blog, for instance.
Make a personality for your brand. You don’t want your brand to be viewed as stale or stuffy. Have a little bit of personality while remaining as professional as possible when you can.
Are you prepared to use Facebook to expand your customer base? Social media like Facebook is well loved, so you should use this to your advantage. Put the above advice to use and expand your audience.