Keep up on trends in advertising, such as using social media, is the only way to keep your profits up. Facebook is accessed by millions of people every day, so why not make the most of this? Get started with your best marketing ever by reading the helpful advice in the article below.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Therefore, you will need to pay attention to all postings received. Make sure to respond to both positive and negative feedback.
Make your page stick out. You can accomplish this by including a lot of photos and making it very colorful. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Never ignore comments and questions on your Facebook page. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Share links to your site or FAQs page to help answer common questions.
Giving stuff away is a very effective marketing strategy. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You will have the chance to communicate with a large amount of people.
Use care in selecting your updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. They want to read something interesting or that entertains them. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
In return for a “Like”, provide an exclusive reward. Likes can get your Facebook page a lot of new attention. Think about giving folks something unique and free if they give your page a “like.” It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Companies that only have rare contact with customers may not need Facebook pages. There is no reason for these customers to see the daily happenings at your company. Use Facebook advertisements as an alternative in such cases.
If updates are not relevant to your business, do not share them. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Use your personal account if you want to share updates about personal projects.
Have your fans get involved with your various company or brand decisions. People love to feel important and knowledgeable. This is a great way to help build a community within your brand. Ask opinions on certain ideas that you have about your company.
It is sometimes difficult to begin using Facebook as a marketing tool. It can be helpful to put a Facebook link on your website. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.
Respond to any comments you get. Both comments posted publicly and those directed to you via email are worth responding to. This extra work will pay benefits down the road.
Hold contests rewarding people for achieving a particular number of likes about your page. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. Contests are a great way to attract new followers and win new customers for your products and services.
Instead of believing that you will gain nothing from Facebook, consider the many possibilities opened to you. Since Facebook has such a diverse group of users, the marketing potential is truly unlimited. Use the advice you’ve read here to ensure you get great results.