Many of your younger family members are probably on Facebook. A few of your older relatives may be on there, too. That said, are your customers on Facebook? If they are, Facebook marketing may be what you need to take your business to the next level.
All posts must be done professionally. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Try putting out some Facebook ads for your business. Regular posting, while valuable and beneficial, only goes so far. When you want reach, Facebook ads are better. They are inexpensive and can pack quite a marketing punch.
If someone “likes” your page, give them something exclusive. People pay attention to a page with a high number of likes. Send something free to a client if they go to your page and like it. You can also enter them into a contest if they like your page. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Ensure there are easy to find areas in your Facebook page so followers can sign up. Offer them something of value when they register so that people will be more likely to do so. Contests are a sure-fire way to get people excited and interested in your page.
Develop discussions on your page to increase exposure. People love to feel important and knowledgeable. It’s a wise choice to have your community involved in your basic decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.
You might have trouble when you first start marketing your business through Facebook. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Look for leadership opportunities. Use all the resources at your disposal. Look for any chances to comment or answer questions about topics you are familiar with. This gains exposure for the brand, which will lead to more fans.
Keep your subscribers informed of what is going on in your company. You don’t have to make 10 posts a date, but you should update regularly. Ensure that your updates are rich with content and have lots of information that followers and customers would enjoy reading.
Do not turn off the comment function on your Facebook page. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.
Facilitate interaction between yourself and other fans. Conversations on your post should be allowed. If you police your page and stop conversations that your followers are enjoying, they may resent you. The main reason you should ever get involved is when the thread is becoming offensive or racist.
Encourage customers to share reviews of your products or services on your page. People interested in your wares will want to know what others think. Having past customers post their experiences with your company on your Facebook page can help prospective customers make a decision.
Ask your subscribers to share your content with their friends. Provide incentives like discounts or freebies for sharing content. You could also promise to share a coupon code with everyone once one or your updates is shared by a certain number of subscribers.
Generate interest and engagement by running contests or promotions on your Facebook page. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. Give a prize for the most creative entry when the contest ends.
You probably have a Facebook page, so you are aware of what customers do, see and would like to know. Simply use the advice in this piece combined with your existing skills to develop a truly impressive campaign. The larger the effort you want to put in, the greater the profit you will receive.