You may have heard that it’s important to use Facebook marketing to expand your business. It is easy to get started using this tool. Thankfully, experts have provided the advice below to get you started.
Any online content that you publish should link to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Do not let SPAM overrun your Facebook page. Sites that are riddled with spam can end up turning potential customers off. Your administrators can update the filters as new spam is added to your page.
Never ignore a message that someone sends you. Thank them for contacting you, and give them a great answer. Put a link up to your website should you have something on there that is relevant.
Be sure your postings are valuable and relevant. Think about how your fans can truly benefit from reading or viewing your posts. Don’t make every post an ad, though.
Hide your content from non-fans. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. However don’t hide too much, as it will impact your SEO.
Don’t share updates that have no direct relation to your own content. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Try using your personal account to share personal project updates.
Allow clients to post comments and thoughts on your page at all times. This is not the best way to moderate content, and will only drive away fans.
Don’t forget why you created a Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Is your goal to communicate with your customer? Or do you have one so your customers are able to contact you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
Only use images that are professional on your page. They will give viewers a nice picture of your company. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Take the time to cultivate your Facebook contacts carefully. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. Share quality content with your audience and encourage subscribers to interact with you. Make sure you periodically run a contest or promotion to reward your most loyal followers.
Try to engage an open forum on your page. If a thread of conversation begins within a post of yours, let it continue naturally. Don’t delete their post or you might insult them. You should only intervene and stop the conversation if it becomes ugly.
Create a variety of posts that are relevant to your company. Stay with content that correlates with your brand, but do not just stick to one thing. Figure out various ways to engage the fans that are reading through your content. Perhaps a direct call to action through a solicitation of pictures or a contest for best tag lines?
Having read the article above, you should now have a much better understanding of Facebook marketing. Now is the time to use the above information by signing onto Facebook today. The quicker you use Facebook for marketing, the quicker customers will be coming to your page. Start right now!