There are many ways your business can use Facebook to connect with its fans. Facebook is growing because people like to communicate with others and stay in the know about daily activities. You can harness Facebook’s potential to promote your business to the world.
Be sure to link all content published online back to your Facebook page. Even your blog should link to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. You can make a colorful or photo-heavy page. These pages are more enticing.
Another option, besides a Facebook page, is to create a Facebook group. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. Allow your subscribers to post content on your Facebook page.
When someone sends you a message or comments on your page, reply to it. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Never hesitate to share links within your Facebook page to address a visitors needs.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Your conversion rate will be better and your campaign will be less expensive as a result.
Try holding a giveaway to boost interest in your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It will only cost you a small amount of money to garner a lot of attention and new followers.
Think through your updates before you post them. If you don’t share content that has value, you won’t keep fans very long. Give them information they want, like how-tos or humorous posts. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Have different links that your visitors can sign up to on your Facebook. If you provide an incentive for registering, you are likely to gain more interested followers. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Create a special group that is only for your business. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. You may inform you audience about deals and give them other relevant information. This can be a great way for you to know your customers.
Be extra sure that people are able to “share” the content on your page. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook thrives on interacting and sharing with others. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
Look for leadership opportunities. Facebook offers you many opportunities in building up your leadership role in your niche. Also look for certain avenues you can use to market your product. This gets your brand out to more people, which means more fans for you.
Encourage your fans to post content on your page. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
Social Media
Do you want to turn social media into a marketing success? Social media is hugely popular, which means it is ripe for generating new leads. If you apply what you learned in the preceding paragraphs, your outreach efforts will definitely increase your customer base.