There are many ways your business can use Facebook to connect with its fans. Social media sites continue to grow in popularity as people love communicating with each other. Use Facebook to market effectively thanks to the advice below.
Professional Tone
Always use a professional tone when posting on your business’s Facebook page. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. When you use a professional tone on Facebook, people will trust you and your company.
You can easily engage followers on your profile by replying to their comments and concerns. This means you’ve got to monitor your wall regularly. Make sure to reply to all inquiries or complaints.
Try a giveaway as a way to boost your Facebook marketing. Offer free products or discounts to subscribers when they join. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
Do not let SPAM overrun your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
When someone sends you a message or comments on your page, reply to it. Thank people that answer questions for you or provide other valuable information. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. However don’t hide too much, as it will impact your SEO.
Make sure that a group is established for your business. This should be a place for customers to get answers to their questions as well as chat among themselves. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. This is a perfect chance for you to connect with your customers.
Find opportunities to build your leadership. Facebook offers a great place to become a leader within your niche. Find opportunities to share your expert knowledge in the area of you specialization. This gets your brand out to more people, which means more fans for you.
Always allow people to write their own comments on your wall. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
The photos you post on your Facebook page must be nothing short of professional. You want the photos to reflect the professional nature of your business. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
Do your best to keep up with all comments made on your page. This means inbox messages and comments on your page. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Use the Facebook update option sparingly. This tool allows you to engage directly with your followers. It should only be used in emergencies. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
Are you going to use what you’ve learned here to help you make your business grow? Social media is a growing industry so why not put Facebook to work and use it for marketing purposes. Use these tips to connect with a larger audience.