Does your business have a Facebook presence? If not, you have no way of reaching out to millions of people who could turn into customers. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. The article below can provide some great information to get your marketing strategy up and running.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer users prizes and discounts in exchange for encouraging people to like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Add pictures and color. People on Facebook often like these types of pages instead of plain pages.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
You need a good fan base when you are using Facebook as a marketing strategy. This means that your focus should be on building your follower count until you have around 5,000 people following you. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Look into buying ads through Facebook. The ad can be targeted to users of a certain gender or age. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. There are also no long-term commitments required. When the promotion is over, you can put an end to your ad.
One of the best marketing tactics is to hold a giveaway. People like free stuff and may life your page for a chance to win something. You do not need invest much money, but you can increase your base of potential customers.
Of course, you want your Facebook marketing efforts to pay off. Setting monthly goals will help you do this. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Do not share updates that are not directly related to your content. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Stick to your personal profile for these sorts of discussions.
Be sure that your Facebook page allows sharing of content. If your page has important information, you likely want your subscribers to share that information with others. Sharing is what makes Facebook tick. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. The time is now to add your company on Facebook. If you have been on Facebook for some time, you can take steps to improve. Use the tips in the article above to help improve your marketing efforts.