Do you have a Facebook page for your brand? If not, then you are definitely missing out on some great exposure. If you want to use Facebook for your brand, learn more about social media marketing methods first. Keep reading to learn how to come up with a successful Facebook marketing campaign.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Social media has to be taken in a serious manner to make profits. When you keep a professional tone, you are respected more by customers.
Facebook Ads
Try out Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To gain even more customers, you should use Facebook ads. They aren’t pricey and they can help.
Facebook Offers is a great tool for running contests or giving away free products through your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
The goal of using Facebook is to garner more sales. Setting monthly sales goals can guide your efforts. Thousands of likes mean nothing if they can’t be converted to real money from sales. If your business hasn’t improved, you might want to change your strategy up.
Avoid posting updates that are irrelevant to your brand and customers. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Keep the business and personal pages separate so you can focus on your business better.
Pay attention to the “personality” of your brand and build this with your marketing materials. This will give you credibility and a sense of individuality. Show a bit of personality, but make sure that you do this while remaining professional at all times.
Seek out leadership opportunities on Facebook. Facebook is great for demonstrating your ability to be a niche leader. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. This is a good way to meet new people and grow your fan base.
Encourage your followers to interact with your brand and others on your page. If you find a conversation that was started on a post you’ve made, let people continue it. Do not delete posts, as the user will probably stop following your page. Only intervene if the language or subject material is offensive.
Attract extra likes to your Facebook page by running a special promotion or contest. Discounts or free prizes are a good incentive. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. You can find plenty of examples of both kinds if you try hard enough. People like to find the best practices, however they hardly look at the worst ones. Help yourself by learning what you should not do.
If you find it too cumbersome to log on and update your page each day, make use of a scheduling tool. Use this to update your status when your fans are normally online. There are a variety of tools available to experiment until you have one that suits you best.
Use contests to build interest. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product. Pick a winner and enjoy the results!
If your business isn’t on Facebook yet, you should be inspired to change that now. You have the tips, so put them to use. No matter what length of time you’ve used Facebook for, it’s always good to make improvements. Use the tips you just read to help you.