When it comes to marketing, there are few tools out there more beneficial than Facebook. Facebook is easily that biggest social media site there is, and business have started using its services as a great marketing tool . If you are serious about getting more exposure to your business, use the following article to learn all there is about Facebook marketing.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Be sure and answer all questions that people post on your Facebook page. Try to answer their question with a helpful answer, and thank that person for contacting you. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Custom tabs can help you get more accomplished on your Facebook page. The tabs let you organize your page information to make it easier for customers to navigate. For instance, use a custom tab for any contests you might run.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Make it easy for visitors to your Facebook page to subscribe or like your page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.
Avoid sending updates that aren’t related to you or your business. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Utilize personal accounts in order to talk about personal endeavors.
Be aware of what the purpose is of having a Facebook page. Don’t create one just to say you have it. Do you want to talk to your customers through it? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
It is important to cultivate the relationship between you and your customers on Facebook. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. A good way to strengthen relationships is by always offering fresh and helpful content. Make sure you periodically run a contest or promotion to reward your most loyal followers.
Run some competitions from time to time to get a certain amount of “Likes” on your page. You can offer discounts or a nice prize once your goal of likes is met. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Make sure your profile is always up to date. Whenever there are changes in business information, change it on Facebook. If someone is looking to find you, they’ll want to find the most current information. You might want to change some items on the page, but people will love those updates.
In conclusion, many businesses nowadays are reaching out to new potential customers through Facebook. If you use it the right way, this is the best way to show what you have to offer. Use what you have learned here to propel your business up to the top.