Are you making use of Facebook marketing for your business? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you want to use Facebook for your brand, learn more about social media marketing methods first. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to everyone that you can, and make sure that you’re replying to complaints first.
You should give a product or service away to get people interested. You can encourage buyers to join when you offer some free products to your regular subscribers. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Facebook Offers give you a way to promote yourself. Set up your offer and switch it to Promoted Post via your Wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Use care in selecting your updates. Your followers will become disinterested if you aren’t sharing content that they can use. Updates ought to be fun, informative and useful. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Offer an exclusive product to people who “like” your page. Having a lot of likes brings attention to your page. Think about offering something that is free and exclusive when they “Like” your page. You can offer a discount on your products or even give a free item. If they want the item you’re giving away, they won’t mind subscribing to your page.
Have different links that your visitors can sign up to on your Facebook. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Use this to hold sweepstakes or offer coupons.
Social Media
Facebook is not always the best social media outlet for marketing. While Facebook is wildly popular, each demographic has its preferred social site. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. People will want to get to that information, so they will click Like. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Avoid posting non-related updates that don’t enhance your content value. Only post content that your subscribers are interested in hearing about. If you wish to share personal information, do so on your personal Facebook page.
Ask followers to suggest topics or ask for their opinions on company decisions. People like to feel that their opinions are important and valued. What better way to do so with your community than to get them involved in some basic decisions. As an example, a blogger could ask what posts they would be most interested in reading.
Be extra sure that people are able to “share” the content on your page. By including the “Share” function on your Facebook, your followers can tell others about your posts. Facebook lives on sharing and interacting with others. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You have the tips, so put them to use. Even if you aren’t new to Facebook marketing, there is always room for improvement. The tips you have just learned will aid you.