Facebook marketing is something that quite a few people are interested in due to the popularity of social media websites. Knowing how to effectively use this tool is important. Read on for helpful tips to get started.
Facebook Offers lets you provide freebies or host contests easily. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it’s a good offer, it can be promoted to non-fans.
Offer an exclusive product to people who “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Think about offering something that’s exclusive and free to those that like your page. It could be something everyone gets or even a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.
Ensure there are easy to find areas in your Facebook page so followers can sign up. If you provide an incentive for registering, you are likely to gain more interested followers. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Only post updates that are pertinent to your area of business. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Use your personal account if you want to share updates about personal projects.
Get fans involved in brand or company decisions. You make people feel important when you keep them involved. These are the best minds to tap into for opinions. For example, as a blogger, you might ask your audience what types of posts they want from you.
Do not turn off comments; your fans need to tell you how they feel. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Why do you want a Facebook page? Just putting one up for the sake of having one is not enough. Are you communicating to your customers with it? Or, do you want them to have a forum with which to contact you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.
Royal Blue
Your Facebook page should look like it is related to your webpage. For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. This can help people connect your page with our brand. If you do things entirely different, customers will only get confused.
Participate in conversation taking place on your page. Get followers to chat with you. Either begin talking to them or ask them questions. When fans begin a conversation, join it. When you talk and share in the conversation, they will start to view your company as a person and will be more likely to use you when they need what you have to offer.
Ask your visitors to share your page among their friends. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends. You can hand out your incentives after your subscriber goal is met.
Your posts should vary while staying on topic. Yes, it’s important to write content that’s brand related, but you don’t want every post to seem the same. You should engage your customer base in many different ways. Consider posting a question or posting a photograph.
Contests can be created on your company’s Facebook page if you want to get more people to pay attention to your profile. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. After the close of the contest, post the name of the winner.
You can probably tell it’s not hard to use Facebook to help get customers interested in your products and services. It will take time for your marketing campaign to show results, so stick with it. Use the above tips and remember to be patient.