Facebook is a great place to stay in touch with others, including the customers of your business. Use social media’s popularity to your business’ advantage. Use this to your advantage so that you can utilize Facebook to offer your public many things.
You can easily engage followers on your profile by replying to their comments and concerns. Keep an eye on your all and any twitter messages that contain your company handle. This is particularly important if the comment that has been left for you is negative.
Be sure that all of your online content is linked to and from Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Give Facebook advertisements a try. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Ads can reach further into your target market and draw customers to your page. They aren’t too costly, and can make a world of difference.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. This can be done by creating a more colorful page and adding things like lots of photos. Plain pages don’t get the attention professional looking pages do.
Don’t let your Facebook page become overrun with spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Any administrator can type in keywords using this tool that will automatically filter it out.
Facebook is a great way to share your content. Facebook isn’t just about informal chit chat, it’s also a major content format. You can have lots of different kinds of conversations. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You only need to post the offer and then change it to Promoted Post on your wall. If your offer is really good, you can consider opening it up to non-fans.
Answer questions and comments quickly. Make sure to give helpful answers, and thank them for their time. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Social Media
Do you feel like you’re ready to use social media to help your business grow? Most people enjoy social media sites, so use Facebook as part of your marketing campaign. Utilize the advice in this piece and expand your audience and your reach.