Communication is easy thanks to Facebook. There is nothing people like to do more than connect with each other and that is why social media sites grow more popular every day. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.
It is important that your published online content is linked to your Facebook account. For example, link a summary of your blog onto Facebook if you have one. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Create custom tabs on your business Facebook page. They let you get information together in an easily readable format. For example, if you are holding a contest, you can include a tab for the contest information.
Building a fan base is the first step in marketing through Facebook. You should always aim at gaining a large following. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Do not forget about your existing audience. There are people that just want likes and then they forget about existing fans. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This is very rewarding, so don’t neglect your fan base.
If someone “likes” your page, give them something exclusive. You can garner lots of attention via “likes.” It is appealing to users to get a free gift when they give a page a like. This will grab people’s attention rather than asking them to like the page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Find out more about those who you are targeting before beginning a campaign so you can become a part of the appropriate social network.
Ascertain that people are able to “Share” the content of your page on Facebook. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Sharing and interaction is how Facebook thrives. A higher amount of prospective customers will generate more profits for your business.
Always post high quality photos on your Facebook page. You want the photos to reflect the professional nature of your business. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Users should be encouraged to interact with the other fans as well as you. If a conversation is started on one of your posts, allow it to continue. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. Only intervene if the thread could offend someone.
Event sharing is a great feature of Facebook. For instance, create an event anytime you go to a trade show. This will inform your customers of the event. This is an excellent tool for reminding your customers of the event.
Just because you have a lot of followers does not mean your marketing scheme was a huge success. Your focus should be on those who have the most potential to buy your products or to share with their friends. You can look at the conversion rate of your page if you want to get a better idea of the success of your campaign.
Are you prepared to use the advantages of social media to help your business grow? Many people use Facebook and it’s a great marketing tool. Keep the advice shared here in mind to help give your business the boost it needs.