Does your business have a Facebook page? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Talk to your fans. You should be taking note when people make posts on your Facebook page. You would be amazed at how helpful the public can be with marketing ideas. Don’t forget that your fan base is what has helped you get to where you are now.
When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. This will attract the most amount of customers.
Would a group better suit your needs than a page would? The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You only need to post the offer and then change it to Promoted Post on your wall. A good offer will appeal to potential customers as well.
Always answer to the comments and questions people send you on Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. When you already have an answer available on your website, link to it.
Fan Base
One important thing you have to do is to develop a Facebook fan base that’s solid. Wait on marketing your products until you have a fan base. When you hit that mark, your conversions will start happening rapidly.
Try buying Facebook ads. You can target it by sex, age, geographical location and even likes. If you have a budget, do as much as you want. One of the advantages is that a long term commitment is not required. You are able to discontinue your ad at any time.
Sometimes, you need to post stuff about your brand other places besides your own page. You can gain attention from others’ Facebook pages. Just be sure you’re getting positive attention. Post on other pages if you have relevant or interesting information to add. Spamming is something you should never do.
Run contests on occasion in order to get lots of “likes.” A discount on your products or a valuable item is a good prize to offer to the winner. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. There are tons of examples out there. While best practices are normally easy to find, how many people take time to look for worst practices? It would be of great benefit to your business to learn what you need to avoid.
Ask customers to submit reviews and post them on your wall. Always welcome feedback from satisfied customers on your site. Having your past customers share their experiences will allow prospective customers to make an informed decision.
As with any marketing strategy, you must know your targeted Facebook audience. Posting content that does not appeal to your audience demographics is not going to get you anywhere.
Now you should be ready to get your business onto Facebook. You have the tips, so put them to use. Even if you have been on Facebook a while, you can always get better. Just keep using the advice you’ve read here.