You can get on Facebook whenever you want, so what’s the hold up? Are you wondering how you can market your business? Are you looking for quality advice for your business? If so, the information that follows can help you.
Generate a buzz by offering a freebie through Facebook. You can encourage buyers to join when you offer some free products to your regular subscribers. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Try to use Facebook ads. Posting on your page only goes so far. To extend your reach, use ads to reach outside your normal followers. They cost very little and can have a big impact.
Blog Posts
When using Facebook, think of it as a strong platform for sharing quality content. Facebook is for more than just idle conversation; it is a primary channel for content. Treat Facebook in that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook can drive a ton of traffic to your sites.
Consider creating a group instead of a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Facebook Offers can help you get the word out about a giveaway. Set up your offer and switch it to Promoted Post via your Wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Before you do anything else, you must build your audience. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. This will allow you to market to a larger audience so that your expenses do not go to waste.
Facebook Pages
Be careful about posting about your own business away from your personal pages. You can receive a great deal of attention when you post on other Facebook pages. Be sure it is positive attention, though. Post to other Facebook pages when you have something worthwhile to say. Avoid spamming at all costs.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. There is no reason for these customers to see the daily happenings at your company. Invest in targeted Facebook ads instead.
One way to entice people to follow you is to only show content to those who are following you. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Just hide a small portion of content so you don’t lose SEO.
Create a group for your business. A group creates a community of customers, so they can interact with each other and with you. You can share discounts and any other helpful information. This is a terrific method of learning all about your customer base.
Make sure that all of the content you post on your page is shareable. You will want to share information with as many people as possible. Interaction and sharing are at the heart of what Facebook does. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients.
Never turn off the function that allows people to post comments on your page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Get your fans chatting with you and each other. Let conversations flow on your page. If you stop it, they may not feel comfortable on your wall any more. You only need to intervene when things begin to get offensive.
Marketing is art, not a science, and there are no sure things. The only thing you can count on is the knowledge that you’ve gleaned. Implement what you’ve read as a means of increasing your business’ success. It’ll help your business succeed.