Facebook is right there waiting, do not hesitate. Are you interested in learning about marketing your business through Facebook? Are you interested in discovering the most effective methods? If you are, this piece is a very accessible resource for learning easy ways to market.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer prizes or discounts to your users when they like your page. Follow through and actually award a prize or you will appear dishonest.
Answer all questions and reply to all comments. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to articles if they answer questions posed on your site.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Facebook Pages
Be aware of when it is appropriate to post on other Facebook pages. You can receive a great deal of attention when you post on other Facebook pages. Be sure it is positive attention, though. You should be posting when there is something important to say. Do not ever do spam posts.
Offer something exclusive if someone “Likes” your page. Likes are very important to improve the visibility of your company. Giving a gift in return is good marketing. A contest is a good idea as is a coupon or discount. If they want the item you’re giving away, they won’t mind subscribing to your page.
Respond to everything that is posted on your wall. This will show that you care about what they have to say. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Keep your Facebook page consistent with your website design. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. This helps folks make the connection between you and your brand. A complete difference is only going to seem confusing to your customers.
Use your updates sparingly on Facebook. This option allows you to send a message to your subscribers. So make sure to use it only when you have important news. If you message people too often, they may steer clear of your site.
Realize what does not work when it comes to marketing with Facebook. So many examples exist. You can learn as much from others’ mistakes as you can from their successes. Take the time to check out ideas on the common mistakes as well.
There is no harm in asking fans to share what you post. You may want to offer a small discount for those who do share. This will provide them incentive to do something that helps your company.
Create a variety of posts that are relevant to your company. Yes, it’s important to write content that’s brand related, but you don’t want every post to seem the same. Find different ways to engage your followers with your content. You could solicit and post pictures or ask for opinions.
There are no guarantees in marketing. However, you can count on proven advice, like what you read in the article above. After you apply it, you will find that your goals are suddenly within reach. Your company will get a real boost.